[IMPORTANT] CALLING OUT THE CUBE ENTERTAINMENT FANDOMS. This is extremely important, please read and retweet or reblog.
Some of you might already know, Hong Seungseong who is the CEO of cube entertainment was diagnosed with ALS, also known as Lou Gehrig disease, which unfortunately has no cure. It’s a disease that affects nerve cells and is characterized by a rapidly progressive weakness, it keeps progressing until it results to death. The progression of the disease can only be slowed down with medication, but there is currently no cure for it. The median survival from the time of diagnosis is three to five years. About 10 percent of ALS patients can live 10 years or more. Survival beyond 20 years is rare. Father Hong kept it a secret for himself, and went everyday to work, even having problems moving, swallowing, and breathing.
After Cube announced that Hyun Ah will have a new solo, one part of the fandom which was waiting for Ssangyoon or group activities split. Inside this part of the fandom, one part has just quit, the second part is heavily holding it against Hyun Ah and started a hate campaign. This same situation…
If you haven’t heard, 4Minute is being criticized by some Hong Kong media sources for their having an attitude problem while they were there as judges for tvN K-Pop Star Hunt. This is Koreaboo’s translation.
Recently, 4minute and BEAST joined forces and held the groups’ first concert in Macau.
After putting on some great performances for the fans, members of 4minute stopped by Hong Kong to be judges of tvN “K-POP Star Hunt 2,” as Cube Entertainment is one of the organizers of the contest, alongside popular Hong Kong singer G.E.M.
The event turned out to be a success as over 1,000 fans were in attendance; however, shortly after the conclusion of the event, many local newspapers and media outlets criticized the members of 4minute for their bad attitude.
As reported by the media outlets, while G.E.M. was happy to answer questions raised by the media, 4minute was only willing to answer a fixed list of questions as prepared in advance by the organizers of the event.
Additionally, while the main event was starting, all of the 4minute members suddenly expressed the need to go to the washroom, causing a delay for everyone. Upon their return to the stage, the members only waved to the fans and did not make any introductions.
Once seated, members of the media and the official photographer of the event were not allowed to take pictures of the group, as they were blocked by Cube Entertainment’s staff. The group was also not willing to take a picture with G.E.M. and the contestants.
After the show, the MC posted on Weibo, a website similar to Twitter, saying, “I’ve been an MC for many years but I’ve never encountered a time when an artist keeps changing the rundown during the show. There was a Korean staff member that was randomly playing with the director’s board while I was on stage!”
“They decided to go to the toilet when the show had already began, even though they were sitting there for 15-20 minutes prior to the start, causing the show to be dead for 10 minutes.”
“Then when they were about to come back to sit down as judges, they actually said that they were hungry and had to eat backstage before coming back out! Poor G.E.M. was sitting there waiting! Do they know how to respect others?”
Fans responded negatively to the message, causing the MC to delete her original post.
However, she followed up by saying, “Sorry, I know I’m wrong! I’m just an old woman, so I should not be saying bad things about how people don’t want to go to the washroom when they have time but instead waited for the show to start causing everyone to wait, and about how they left in the middle of the show to go backstage to eat causing problems in the rundown! I’m wrong! Very wrong!”
“I’m sure they have a very good reason! It’s just that I’m the only one who didn’t know! I should die for this! You guys should leave me alone! I’m going to leave Hong Kong right now to think about it! I’m disappearing from your sight!”
This message has been largely regarded as a sarcastic post, thus causing more fans to leave angry messages and personal insults in the comments section of her Weibo.
So let’s try to understand what just went down at chez CCM. This is not necessarily how things played out but my interpretation of events, coming from someone who has worked in management and PR. It’s often quite easy to see why certain decisions have been made once you have experienced what it’s like to be in someone else’s shoes.
So don’t take this as fact. After all, I’m just another faceless person on the internet.
Here are my conclusions and my thought process for these conclusions will be laid out below the list:
Hwayoung was at least being isolated by the group (or at worst actively abused) to the point where she was becoming a distraction (or she is not a credible threat for the rest of the group in KKS’s if-you-are-lazy-someone-will-replace-you philosophy)
T-ara members were responsible for isolating/bullying Hwayoung but they too are victims with their spirits broken and forced be who that are to survive.
KKS implied that he has some serious dirt on Hwayoung.
The Ryu twins didn’t know about the decision to cut Hwayoung (or are pretending not to have known) until the announcement was made.
KKS is willing to destroy Hwayoung’s career to save Jiyeon and Hyomin.
KKS is still a dick: he is calling Hwayoung a diva who has no manners.
By firing Hwayoung, he isn’t letting them off the hook for the recent behaviour: he actually tightens is iron fist around T-ara by showing that he will do whatever the fuck he likes with any member, even firing them and ruining their public reputation.